Christina Gola
Sociology/Communication Librarian
(713) 743-9761
chgola@uh.edu
Yahoo: choffman16
My Schedule
M-F 8-5
Email me anytime.
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Resources chosen by students, for students....
Advertising is Dead - Long Live Advertising!
Advertising in Modern and Postmodern Times
Adcult USA: From Those Wonderful Folks Who Brought You Pearl Harbor
The Online Copywriter’s Handbook
Perfect Pitch: The Art of Selling Ideas and Winning New Business
Positioning: The Battle of Your Mind
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Truth, Lies and Advertising: The Art of Account Planning
Advertising: New Techniques for Visual Seduction
Getting it Right in Print: Digital pre-press for graphic designers
The Visual Display of Quantitative Information
Visual Communication in Digital Design
Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders
How To Put Your Book Together And Get A Job In Advertising
It’s Not How Good Your Are, It’s How Good You Want to Be